Luxury floristry, made personal.
Thoughtfully crafted flowers for life’s most meaningful moments - made by hand, guided by expertise, and delivered with genuine care.
Our Story.
Goldstones Flowers was founded by Francesca Goldstone at the end of 2020. After a decade long career in floristry, it was time to start something new.
Sitting in her family home in Clapham, Francesca visualised a business that could express her creativity; her love of colour theory, design, and always a playful use of a wide and wild variety of flower. Ever insightful and diligent, Francesca ultimately wanted a business that at the core cared about how her customers feel. It is this honest expression of our founders fundamental beliefs, both as business owner and customer herself, that eventually became the foundations of Goldstones Flowers. For the past 4 years we have been working out of our much beloved studio in Vanguard Court. What was an old luggage factory, is now a long standing community of fellow creatives; from ceramicists and gardeners to set designers and artists. Down an old cobbled street, off busy Peckham Road, it is a friendly and bustling oasis that we are very happy to be a part of.
You will also find us every Saturday at the award winning Brockley Market.
Where Our Flowers Come From.
All of our flowers, foliage and plants come from the fantastic wholesalers at New Covent Garden Flower Market. There is something special to be said about getting up at the crack of dawn, being welcomed by the team at Porters, or having a chat with the boys at Bloomfield that is unmatched in a floral world that is shifting online and essentially cutting this very human connection out.
Most of the wholesalers at New Covent Garden have been trading for decades. These family run businesses are the most knowledgable in their field, and I trust them implicitly to deliver quality goods time and time again. By buying from Goldstones Flowers, you in turn are supporting these unique, often lively and always exceptionally knowledgable, generational businesses.
Subscribe to our seasonal newsletter and be the first to know about new seasonal collections, tips & tricks, special offers and updates. We value quality above quantity which is why we keep our mailers monthly and seasonal.
4L Vanguard Court
Hours
36 - 38 Peckham Road
London, SE5 8QT
Monday - Friday
10am-4pm
Visits are by appointment only. If you are after a last minute bunch of flowers send us an email first to confirm availability.